We are 3 friends who grew up in the Lausanne region in the mild 70s and 80s.
Three creative minds with unique backgrounds (watchmaking, marketing, design) we found ourselves a few years later around malt drinks and tasty little dishes while discovering new places at each of our meetings.
This is how a strong desire to share our experiences and assets was born. Epicureans, aesthetes and passionate about beautiful watches, we decided in a positive way to create our own brand, an ode to elegance and quality, where each watch has been meticulously designed to offer a perfect harmony between a price adapted and contemporary audacity.
A gentle balance between sobriety and highlighting more original and daring approaches that bring a style, a real one.
Mediterranean light, turquoise water, southern architecture, and the Italian art of living are our main inspirations.
Imagined in Switzerland, inspired by the south, developed elsewhere, each of our creations is in a limited series, so we think we keep a certain form of value and exclusivity.
Whatever path you follow, we would be honored to accompany you on your adventure because it is the hour of life.